RP IPA DAY'S BEER
It has already become an IPA DAY tradition — four new IPAs from Raudonu Plytu Alaus Dirbtuves and four new label designs from us. The design motif is a playful interpretation of the beer’s name caught in subtle, pure illustrations, with just a few colors, wisely selected details, and the iconic, recognizable feel and tone of the brewery.
AGENCY: Not Perfect | Y&R Vilnius
Client: Švyturys – Utenos alus
Copywriter/Creative Director: Rokas Eltermanas/Marius Lukošius | Head of art: Viktorija Rumiancevaitė |
Art Director/Designer: Lukas Misevičius | Technical designer: Evaldas Vilutis | Account Director: Algirdas Tamoševičius |
Photography: Saulius Serapinas | Postproduction | Rimas Šablinskas
Awards:
Napa Baltic 2021 | Category: Low alcohol beverages
Silver
